UK Media Lead (Beauty and Wellbeing)

Job Title:UK Media Lead (Beauty and Wellbeing)

Location: Kingston

Reports to: B&W Digital & Media Lead, Europe

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to Brighten Everyday Life, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

About the role

As a Beauty & Wellbeing Media Manager UK, you will play a pivotal role in shaping how our world-class beauty brands connect with consumers in the UK. Your responsibilities will include:

Strategic Media Planning & Execution

• Develop advertising strategies that connect our beauty brands with relevant communities through culturally resonant and insight-led media plans.
• Partner with brand leads to guide Brand Marketing Investment (BMI) allocation, ensuring alignment with beauty-first and social-first best practices.
• Focus on strategic and effective BMI allocation to drive brand power, market share growth, and return on investment (ROI), including setting-up live evaluation and optimisation of media spend with the agency.
• Ensure clear alignment between awareness media plans and conversion-focused retail media, bridging the consumer and shopper experience seamlessly.

Innovation & Optimization

• Identify and recommend innovative media tactics and formats, championing a test & learn agenda to future-proof our media strategies.
• Monitor campaign performance, analyse media metrics, and optimize in real-time to meet and exceed campaign objectives.
Channel Strategy & Media Buying
• Select the optimal mix of media channels to deliver the brand message to the right audience at the right time.
Stakeholder & Agency Collaboration
• Foster strong relationships with media owners, agencies, and internal stakeholders to ensure seamless execution and innovation.
• Collaborate closely with eCommerce, shopper marketing, and brand teams to ensure full-funnel media alignment.

Budget Management & ROI

• Create and manage media budgets, ensuring campaigns are cost-effective and deliver strong ROI.
• Provide regular reporting on budget utilization, performance, and optimization opportunities.

Research & Insights

• Leverage market research and media analysis tools to inform planning decisions and uncover consumer insights.
• Stay up to date with media trends, consumer behaviour shifts, and competitive activity.

Skills and Experience required

To succeed in this role, you’ll need a blend of strategic thinking, technical expertise, and collaborative spirit. Key skills include:

Core Competencies

• Business Acumen: Strong understanding of brand strategy, media ROI, and commercial levers.
• Proactive Mindset: Always on the lookout for new opportunities, trends, and ways to improve media effectiveness.
• Communication & Interpersonal Skills: Ability to clearly articulate ideas, influence stakeholders, and collaborate across teams and agencies.
• Organizational Skills: Capable of managing multiple campaigns, timelines, and stakeholders with precision.

Media Expertise

• Budget Management: Proven experience in managing media budgets and making strategic investment decisions.
• Technical Proficiency: Familiarity with media planning and buying platforms (e.g., DV360, Meta Ads Manager, Google Ads, Nielsen, Kantar, etc.).
• Campaign Management: Skilled in trafficking, bidding strategies, real-time optimization, and performance reporting.
• Agentic Media Planning: Familiarity with agentic tools & technics to plan and execute campaigns that are adaptive, data-informed, and consumer-centric.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.

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