Wall’s Refreshment Ice Cream Assistant Brand Manager

Wall’s Refreshment Ice Cream Assistant Brand Manager The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream. ABOUT THE MAGNUM ICE CREAM COMPANY: The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations. We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025. We dream big but keep things simple to act fast. If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you! ABOUT WALL’S: Wall’s is an iconic, and the most salient ice-cream brand in the UK, purchased by almost a third of UK households. Founded in 1922 in the UK, Wall’s has grown from selling ice-cream via horse and cart through the streets of London to now being a global leader of the ice-cream industry; with the brands innovative approach leading to the current portfolio having products and flavors to cater for every occasion and appealing to broad audiences. Within Wall’s sits some of the UK’s most recognized and delicious ice-cream products, including Cornetto, Feast, Twister, Calippo and Solero. This role will cover multiple Wall’s brands, with main focus on Solero, Twister and Calippo, biggest brands in Wall’s refreshment portfolio. JOB PURPOSE: Being the biggest segment under Wall’s brand, Refreshment is crucial to long-term success of the total UK Ice-Cream business; needing to execute some of the biggest marketing campaigns and delivering market making innovations. As a result, we are looking for high performing, driven candidates that demonstrate strong leadership and project management skills, with a real passion for consumers. In ice-cream, we welcome curious creative self-starters with a passion for brands and snacking culture. The ideal candidates will drive the business and projects forward through strong commercial acumen and communication skills, ability to collaborate with internal and external stakeholders, a curious mind to stay up to date with consumer needs and have strong attention to detail to ensure flawless execution of our brand strategies. We are looking for a candidate who has hunger to learn, with existing understanding of the fundamentals of brand management, including brand communication and in-market execution. If you’re someone who is keen to learn, thrives in a fast-moving environment, turns challenges into decisive actions and will bring a strong team spirit, then we want to hear from you. WHO YOU ARE & WHAT YOU WILL DO This is an exciting and unique opportunity that gives the successful candidates the opportunity to work on an iconic global brands. This position will be primarily focused on supporting the growth of Wall’s through flawless execution of innovation, renovations and in-market execution across all consumer touchpoints. KEY RESPONSIBILITIES: Lead crucial renovation and innovation projects end-to-end, including innovation strategy, business cases, consumer research and crafting supporting activation plans. Assist the development of unmissable ATL marketing campaigns, leading certain channels or brands. Partnering closely with media and digital expert teams to ensure flawless execution in market, ensuring consistent creative brand experience across channels and touchpoints. Take a lead on brand’s digital strategy and content calendar partnering with Content and Data teams. Lead certain brand partnership projects (example: 2025 partnership of Walls and Love Island). Support with the commercial delivery of the brand, including monitoring/reporting of in market performance & ownership of forecast assumptions. Work closely with customer teams, including in-home, away-from-home and d-com to identify and action growth opportunities. Support development of annual brand strategies and present brand plans to external customers and internal UK & Global stakeholders. Management of feedback from quality & consumer engagement teams. And most importantly, be consumer and category obsessed. Be curious about trends & competitor activity, building a deep understanding of the Ice-Cream category and what drives success. WHAT YOU NEED TO SUCCEED: You’re a born leader: This position requires leadership & influencing skills as you will interact with cross-functional business partners, brand partners in multiple categories as well as agencies. You’re a strong communicator: This position requires strong verbal and written communication skills with keen attention to detail, while bringing colleagues along for the journey. You show empathy and curiosity: You will need to be consumer-obsessed and develop an understanding of consumer and shopper missions in Ice Cream, and how they vary across retail channels, while never being afraid to ask “Why?”. You are creative with a passion for creating impactful marketing campaigns. Strong business acumen with strong analytical skills and attention to detail. Hungry for growth with founder’s mindset – someone who seeks out the opportunities and wants to try/learn/test new things and push boundaries. Consumer love – constantly curious and hungry to keep up to date with market insights. Excellent project management skills, with the ability to prioritize and manage multiple tasks simultaneously. Highly articulate and able to influence a wider range of stakeholders IT literacy & Nielsen/Kantar understanding. Experience in marketing is preferred. LEADERSHIP: The Ice Cream Way We are looking for bold, driven individuals who thrive in a fast-paced, dynamic environment and share our approach to growth, collaboration, and innovation. Here’s what defines success in our organization: Focus on Growth – Embracing new challenges, seeking opportunities to innovate, and continuously looking for ways to expand and improve. Whether it’s scaling markets, evolving roles, or leading teams, we value those who see possibilities and take initiative. Speed & Simplicity – Working efficiently, adapting quickly, and simplifying processes by leveraging technology to drive better outcomes. With ethical decision-making as the backbone to this, we drive agility and stay focused. Winning with Fun – Collaborating, integrating seamlessly with a founder/owner mindset, keeping what’s best for the company at the heart of all that is done. We build diverse, inclusive, and winning teams that drive our business. Bold Innovations – Experimenting with fresh ideas and innovative thinking that shape our industry, through product development, process improvements, and customer experiences. Being obsessed with the consumer, we embrace change to drive growth. Care & Challenge – Fostering an open, transparent environment where team members can grow, share feedback openly, holding themselves and each other to high standards while maintaining a strong sense of support and camaraderie. Expertise in our category – A deep understanding of our industry, customers, and market trends enabling us to stay ahead and turn challenges into opportunities. Curiosity, insight, and a willingness to learn and lead enables us to remain market makers. If these qualities resonate with you, we’d love to connect and explore how you can be part of our team. ADDITIONAL INFORMATION As publicly announced, it is envisaged that Unilever will internally separate its Ice Cream business by July 2025, at which point this role will transfer to the new Ice Cream company. It is expected that the Ice Cream business will then separate from Unilever by the end of 2025. Any impact on terms and conditions of employment will be communicated in due course. This proposal is subject to consultation where legally required. Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. For the recruitment of this position, we would like to emphasize that local conditions apply to the position *NL specific: for this vacancy in principle we will first consider candidates based in the Netherlands). If you are based outside of the Netherlands and you are interested to apply, please feel free to do so but we can only take your application on if a decision is made to also recruit outside of the Netherlands. Please be aware if you are applying for this role from outside the Netherlands, if successful, your internal application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. You will be eligible for relocation support in the form of flights (to NL), immigration and tax support (in the year of move) and a lump sum in cash to be paid out during the first salary payment in the Netherlands. No further relocation support will be provided in a self-initiated CLOC. ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE? To apply, you must do so online. Please do not forget to upload your CV, latest EoY and a motivation letter. If you have been informed that you are at risk of redundancy, please make sure to tick this box during your application. Please also attach your letter of redundancy to the application. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application. By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to apply for other positions. Disclaimer  Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We take pleasure seriously. Join the Ice Cream Team now!