Senior Brand Manager - Mini Meals & Best Foods

Job Title:Senior Brand Manager – Mini Meals & Best Foods

Function: Marketing

Based in Unilever Thailand HQ

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

As a Senior Brand Manager – Mini Meals & Best Foods, the person is responsible leading this priority cell that made up close to 50% of the Foods portfolio in Thailand. Mini Meals is one of the fastest growing segments in Foods Thailand with an exciting portfolio in ready-to-eat market and especially in convenience and proximity channels. Being the most senior person among the Mini Meals Marketing team, this person is the right hand to his/her Line Manager in leading and coordinating with other Brand Managers/Assistant Brand Managers to step up our demand creation in this segment.

Main Responsibilities

E2E Brand Management for Knorr Ready-To-Eat Jok

• Manage and monitor business performance of Knorr Jok Thailand end to end, brand health, consumer and retail data analysis
• Responsible for Knorr Jok integrated brand planning and marketing strategies, and managing brand budget, sales target, P&L and market share
• Lead in deep understanding of consumer, category and competitive information as part of a situation assessment on Knorr Jok performance and identify growth opportunity
• Lead overall brand campaigns and execution in drive business growth
• Lead brand communication and creative development work. Lead external agency partners in creating and executing campaigns and activations and deployment of marketing mixes and media
• Responsible for the launch of innovation working closely with Innovation team, product renovation, market development and cost saving project.
• Lead and work collaboratively with cross functionals: sales team, trade marketing team, CMI, BG team, Innovation team, finance, LCF, RD and supply chain to manage brand’s day to day operations

Candidate Criteria

Experience & Qualification & Skill

• Bachelor degree in job related field.
• 3-5+ years of relevant working experience in FMCG, brand-building or brand activation jobs
• Experience in Foods or FMCG industry/company is a plus
• Good in presentation and project management.
• Fluent in Thai and English
• Proven people management capabilities

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

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Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.