Senior Brand Manager - Ice Cream

Job Title: Senior Brand Manager – Ice Cream

Location: Bangkok, Thailand

About Unilever Ice Cream

If you are in the Unilever Ice Cream business or consider choosing to work for the Unilever Ice Cream business, you will work for the Asia, leading Ice Cream player with €1.2 bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent within our Ice Cream company. You will have options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

A Senior Brand Manager plays a crucial role in developing and implementing strategies to promote brand growth and ensure alignment with company goals.

Key Responsibilities

• Lead breakthrough innovation development to address portfolio gaps and address opportunities in new channel. Source for new and exciting format in partnership with CMs 
• Lead overall Brand Campaigns, coordinate and guide external media and creative agencies in creating new campaigns for local activations, and deployment mixes – ranging from purpose communications, traditional activations 
• Lead internal cross-functional team in the operations supporting the launches of projects and activations 
• Brand Custodian: Managing the local marketing mix (Proposition, Product, Pack, Price, Place and Promotions) 
• Executions Lead for brand campaigns and innovations to drive business growth
• Sales and Operations Planning (S&OP) Processes from activity and demand planning to sales monitoring and analysis
• Brand Health, Consumer and Retail Data Analysis
• Delivering Business Results – topline and bottom line: manage A&P and demonstrate understanding on innovation business case to deliver profitable and sustainable model

Experience & Qualification

• 4 - 5+ years experience in marketing  
• Experience in snacking category is preferred 
• Experience in innovation development and project management 
• Experience in end to end marketing mix development 

Key Competencies & Skills

• Strong project management and problem-solving skills 
• Highly creative and drive new initiatives 
• Strong collaboration and communication skills 
• Experience in leading an internal cross functional task force and working with external agencies 
• Experience in managing relationships with a variety of stakeholders - both internal and external partners 
• Demonstrate good understanding of numbers and data with strong analytical skill 
• Good command of English and Thai 
• High degree of accountability & responsibility   

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.