Senior Brand Manager Wall's

Senior Brand Manager Wall’s

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company.​ A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.​ Because we know, life tastes better with ice cream.​

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers.​ Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.​

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.

We dream big but keep things simple to act fast.​

About the Role

Wall’s is more than just ice cream – it’s a symbol of happiness, togetherness, and everyday tasty treats for Indonesian consumers. For decades, Wall’s has been on a mission to bring happiness to all Indonesians, one scoop at a time. As Senior Brand Manager, you will be the driving force behind Wall’s brand strategy, leading campaigns, innovations, and purpose-driven initiatives that strengthen our market development and leadership also to deepen our connection with millions of Indonesian consumers.

Main Responsibilities

• Lead the Wall’s brand & portfolio strategy, including out of home & in home formats, to strengthen market leadership and brand equity in Indonesia.
• Monitor and analyze competitive landscape, consumer trends, and category performance to identify growth opportunities. Translate insights into actionable marketing plans and innovation pipelines.

• Develop and execute integrated marketing campaigns to drive brand awareness, engagement, and conversion.
• Lead social first media strategy and execution for Wall’s Indonesia, ensuring impactful storytelling and consumer engagement aligned with brand strategy & equity.
• Lead new product development launches, ensuring OTIF delivery as part of portfolio transformation. Monitor and review effectiveness of innovation and renovation for future references.

• Partner with R&D, supply chain, sales, and finance teams to ensure seamless execution of brand plans.
• Work closely with global/regional brand teams to localize strategies for the Indonesian market.

• Manage brand P&L, ensuring optimal allocation of marketing budgets to maximize ROI.
• Track and report campaign & project performance against KPIs, adjusting strategies as needed.

• Support initiatives that reinforce Wall’s leadership in quality, innovation, and halal assurance.

Skill & Experience Qualifications

• A leader who thrives under pressure, has dwelt with failure and has a strong track record of motivating and inspiring team.
• 8+ years of brand management experience in FMCG, ideally with exposure to food & beverage or lifestyle brands.
• Proven track record in brand strategy, campaign execution, and innovation management. Success story in leading category development is a strong plus.
• Strong analytical skills with the ability to translate insights into actionable plans.
• Positive, assertive yet empathetic leadership. Good communication and stakeholder management skills.
• Keeping up with the latest F&B and lifestyle trends (especially via social media platforms), consumer behaviour shifts, and emerging needs to anticipate and respond to market changes effectively.
• Fluent in Bahasa Indonesia and English.

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
• PERSONAL MASTERY: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for own wellbeing and resilience.
• CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.
• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. Inspires powerful teamwork and collaboration, connecting people for better results.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.