About Unilever
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. Wedon’tbelieve in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
Job Purpose
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.
Customer Strategy & Planning is a strategic department in Customer Development functions. We ensure that marketing plans fit with channel/customer and shoppers’ needsin order tomaximize the benefit for Unilever and our Customers.
A Customer Strategy & Planning (CSP) Lead drives increased brand penetration and profitable sales volume with the customer. The job holderis responsible fordriving trade marketing efficiency and effectiveness while continually looking for growth opportunities. The CSP Leadidentifiesall Brand, Market, and Customer business opportunities and risks through communication with the field sales organization. The CSP Lead maximizes the return on Unilever’s trade spend. Theyanalysethe brand strategies to ensure plans meet the market needs.
The goal is always to advise, challenge and support your business partners to deliver consistent, competitive,profitableand responsible growth in both the short and long term.
Main Responsibilities
- Responsible for BUCustomer & Category strategy, called‘Strategy & Insights’leading to category growthandmarket share growth.
- Driving the BU‘Operations and Planning’activities such as NRM and S&OP leading to USG & Gross Margin improvement
- Category Growth Strategies
- Localise Global Category Growth Strategies with top markets
- Innovation
- Define innovation pipeline forHorzion1
- Define NPD delivery targets at market level
- Share customer trends and needs with BG to be included in Horizon 2 and 3 plans
- Targets and Budgets
- Shape & align Commercial Plan with BU LT.
- Dynamic Funding Decisions across Markets
- Define in-year Channel Shift targets for markets
- Pricing & Promotions Mix
- Manage BU pricing and promo guard rails
- Define and deploy multi-channelpricing and promo strategy
- Execution
- Define BU execution standards at category / brand & customer level
- Capability
- Deploy core capabilitiesrequiredto win by Market (e.g. Catman / Shopper / NRM)
Candidate Criteria
Experience &Qualification
- Master or Bachelor’sDegree.
- At least 8yearsworking experience in Channel & Category Development, Trade Marketing orSalesfor FMCG industry.
- Prior Experience in Customer Business Development & Customer Strategy & Planning Role
Skill
- Ability to work with people across various functions and levels.
- Strong analytical skills and business mind set.
- Strong inleadership and developmentskill.
- Strong in critical thinking and problem-solvingskill.
- Strong communicationand strategic influencing skills.
- Proactive,confidentand able to work under high pressure.
- Good command in English and communicating with Leadership Team
- Be the main contact point for the Customer Development Director(s) for operational customer service issues.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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