CMI Performance and Digital Listening Lead

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are curious by nature, energized by connecting the dots and uncovering growth opportunities within complex data, and passionate about being a co-pilot to drive business impact through intimate understanding of consumers then this role is just for you!

WHAT WILL BE YOUR MAIN RESPONSIBILITIES BE:
Performance responsibilities for NALI region:
- Lead and drive cross geography and CD , channel initiatives & systems.
- Develop and execute Shopper projects to fit the business agenda.
- Partner with NRM team to ensure SPI tracker accuracy and rigor.
- Responsible for total NALI Region Reporting.
- Lead work on Growth opportunities –Geography, channel & Country trends / opportunities.
- Managing & leveraging Nielsen, KWP, MB BGS, on a One Unilever basis: Data - quality, systems integration, cross category insights and leveraging agency talent deployment
- Connect and manages key business partners: Nielsen, Kantar and other key agencies.
- Digital consumer insights and analytics
- Analysing real-time consumer conversations from social media platforms to uncover emerging trends, sentiment shifts and cultural signals not captured by traditional research – by listening and analysing consumer chatter across social media, reviews, search trends, and influencer content.
- Translating online sentiment, behaviours, and feedback into clear actionable insights.
- Monitor and interpret online reviews to understand consumers’ feedback about the product for improvement and innovation.
- Track and analyse search behaviour data to understand evolving consumer needs, demand signals across categories and markets.
- Integrate social listening, reviews, influencer and search data into our category and performance reports.
- Deliver regular newsletter with the key highlights of the online sentiment, behaviours, and search trends.
- Master and champion the use of AI-powered research tools to lead digital transformation within the function.
- Train and upskill the insights team in the use of AI technologies.

WHAT YOU NEED TO SUCCEED:

Experiences & Qualifications
- 3-5 years of CMI/market research experience
- Strong analytical and storytelling skills – ability to turn data into clear and actionable insights
- Data savvy – leverage and understand multiple sets of data to craft a compelling story
- Experience in continuous research, retail audits and household panel is key
Good understanding of trends
- Curious to know new and agile market research tools
- Interest in human behavior / psychology and neuroscience

Skills
- Excellent analytical thinking and communication skills, with the ability to simplify complex topics and influence decision making across stakeholders.
- Digitally savvy , familiar with AI and digital tools
Leadership
You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Critical SOL (Standards of Leadership) Behaviors
PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.