Brand Manager - Lifebuoy

Job Title: Brand Manager - Lifebuoy

Location: Malaysia

About Lifebuoy 

Lifebuoy is the world’s number one hygiene soap brand, sold in over 100 countries. Through the Lifebuoy brand, we aim to make a difference by creating quality, affordable products and promoting healthy hygiene habits. 

The desire to be clean, active, and healthy is intrinsic to everyone – irrespective of age or economic status. Lifebuoy understands this and has championed the cause for better health through hygiene for more than a century. 

The driving force behind the Lifebuoy brand is its strong vision for more hygienic, healthy and ultimately more vital communities. To realise this vision, we look to consistently innovate and to provide accessible Lifebuoy products to a wide variety of consumers. 

This vision also commits the Lifebuoy brand team to act, with inspiring projects that motivate consumers to improve their hygiene behaviour. 

Who You Are and What You’ll Do

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We are seeking a talented Brand Manager to support the Marketing Manager in leading activations of Rexona’s brand strategy in Malaysia & Singapore across consumer-facing channels and partnering with markets for strategy deployment to propel the growth of Rexona Deodorants in the cluster.

Using breakthrough thinking, consumer, brand and customer understanding you will assist to create a clear and ambitious growth vision and strategy for the assigned portfolio & bring these plans to life with a high level of execution excellence. You will be part of Rexona’s global marketing community working across a range of varied and exciting brand projects, from our big bang national advertising campaigns to building a standout brand experience across direct-to-consumer channels.

Team Structure:

• Reporting to: Marketing Manager

• Direct reports: NA

• Indirect reports: NA

Who We Are Looking For

We are looking for a driven, proactive, creative and organized Brand Manager who will make this ideal future a reality for the business. The Brand Manager will be responsible for leading the activation of our brand strategy in Malaysia across consumer-facing channels, building stronger purpose-driven brand equity for our brands while impacting the overall category/brand by designing the strategy of one of our critical Innovations Pillar. In this journey, the Brand Manager will have high exposure to key global brands and senior stakeholders and local markets to grow the brand.

Key Responsibilities:

• Lead the development of the Brand Marketing Plan.

• Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans.

• Lead in innovation, activation, advertising, and promotion for the deployment of a Brand Marketing Plan and budget.

• Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.

• Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.

• Build a productive relationship with the customer development/sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage the brand’s day-to-day operations, and external partners and agencies.

• Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.

• Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.

• Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.

• Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.

Key Stakeholders:

• Internal: Global Brand custodians, Local and Global Cross-functional teams - Supply Chain, Finance, Customer Development, Local marketing expert team (Market Research, Digital)

• External: Customers, Creative and Media agencies, Regulatory authorities

Travel:

No travel is required.

What You’ll Need to Succeed

• Bachelor’s Degree in Marketing or equivalent.

• Minimum of 5 years experience in brand/product management/marketing, preferably in the consumer goods industry. 

  • Proven track record of delivering topline and marketing KPIs (driving share and penetration).

  • Experience in managing agencies.

  • Experience in managing digital channels and programs: Digital demand creation and fulfilment.

• Proven experience in developing and implementing effective and integrated brand plans.

• You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers’ current needs and curious about future needs.

• You embrace a high growth mindset with a strong love for consumers, shoppers and customers.

• You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.

• You are knowledgeable in end-to-end marketing management, ability to understand the big picture and are comfortable with details and managing the operations.

• You are equipped with media-savvy, particularly in digital marketing and know-how.

• You are experienced in proven project and budget management.

• You are multitasking and enjoy working in a fast-paced environment.

How to Apply:

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

About Unilever:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.