Retail Media Executive

Job Title: Retail Media Executive
Business Function: Personal Care Marketing, CMC team
Location: Kingston Head Office

Job Purpose
This role sits in the Personal Care Content, Media and Commerce (CMC) team and is responsible for defining an always on Retail media strategy and executional plans across holistic Search & Data Driven Marketing (DDM) to drive culture that converts for our Brands.
This role will partner with the Retail Media Team, owning the budget and optimising in flight DDM and holistic search to ensure Brand KPIs are met.

Responsibilities
Brand Communities & targeting:
- Partner with brands to understand their brand communities, cohorts and key passion points to include in our audience targeting strategy and plans in Retail Media.
- Partner with brands to understand their cultural moments annual calendar, which audiences and key moments should be supported in Retail Media.
- Define an always on Retail media strategy (Search & DDM) & execution plan, based on brand communities.
- Oversight & optimisation of the brand paid social calendar across star stories, audience and shopper mission, to maximise media efficiency and meet Brand KPIs.
Planning:
- Translate offsite media brand communities to input into audience targeting plans
- Share PC inputs with Retail Media Exec, by PC UK Brand for always on & Key tentpole moments
- By Brand, define an always on and key moment holistic search strategy (Criteo & Citrus): SKU list, Keywords, categories, Budgets and KPIs (ROAS, Share of voice, New to Business)
Social First Demand Creation & Assets:
- Dial up Social first DDM creative readiness across Meta, TikTok & Pinterest
- Brief and creation of assets, aligned to Retailer guidelines, executing on time, in full.
Optimisation & Execution:
- Partner with Retail Media Exec to ensure Brand KPIs are met, optimising in flight DDM and holistic search where required to achieve KPIs.
- Create, execute and lead the cascade of DDM & holistic search end of campaign learning reports.
- Monthly performance reporting & translate into future optimisations

Retailer:
- Join monthly Retailer connects with Retail Media Exec and contribute & input PC and Brand requirements
- Understand Retailer tentpole moments and align to PC Brands, to determine how we win across Retailer omni-channel communities
- Join and input into QBRs by Retail and Media provider (i.e. Criteo & Citrus)

All About You
- Thorough understanding of Digital Retail Media, Performance Marketing, Paid Search and SEO
- Strong understanding and working knowledge of Performance Marketing across social media platforms essential
- Experience of working with brand social content, both Paid and organic, including UGC and Influencer content
- Passion for Personal Care industry
- Strong organisational skills
- Project management skills are essential
- Ability to build collaborative working relationships

Location

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London.This site will house some employees who currently work in 100 Victoria Embankment in Blackfriars together with colleagues who are currently located in Lever House in Kingston. We are excited to be creating our own Unilever sustainable, agile work environment. The campus is due to be completed in 2026.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.

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