Performance Media Assistant Manager (Beauty & Wellbeing)

Worker Type: 1 year contract

Job Location:

This role will be responsible for delivering the digital marketing performance for Beauty & Wellbeing VN.  Your focus will be to support performance marketing programs with a focus on search and ecommerce. The ideal candidate is self-motivated, has a growth mindset, and is capable of driving change in a large organization. This person has a deep passion and intermediate background of both Ecommerce and digital marketing, including on-site search, Tiktokshop ads, and analytics. Flexibility and the willingness to work at both a strategic and tactical level is required.

The role will work collaboratively with E2E media lead, internal stakeholders (e.g. brand teams, e-com team), and external partners. As this is a new role for our organization, we are looking for a candidate who is able to lead by example, while providing instruction and education to other team members along the way.

Job Description:

Performance media deployment – Onsite search & Tiktokshop ads (70%):

·Under guidance of the B&W media lead, manage E-Commerce Search marketing budgets, including: copy updates, setting and tracking budget spend priorities and KPIs, measuring overall results against plan, and applying relevant beta tests on an on-going basis

·Work with agency partners and internal teams to develop and execute optimized brand content for owned E-commerce and retail partners.

·Work with agency partners and internal teams to execute onsite advertising campaigns

·Monitor and analyze performance against traffic, GMV, ROAS, onsite visibility and share of voice; continually make and implement recommendations for optimization and ongoing growth

·Work with the Media Lead and stakeholders to identify new optimization tests and growth opportunities

Reporting (20%):

·Present findings to stakeholders to create an atmosphere of transparency and data-driven optimization

·Work with Media Lead to educate brand teams on the benefits of Embedding eCommerce and Search investments in all Marketing activities

Strategic planning (10%):

·Research and be a thought leader in best practice on all things E-Commerce and Search media related to driving profitable growth through digital marketing and on-site conversion optimization

Keep on top of industry best practices and provide POV on recommended actions

Job Requirements:

• Experience building a brand on E-commerce platform (Shopee, Lazada and Tiktokshop) and running search campaigns is required.
• 3+ years’ experience working in E-Commerce and search engine marketing
• CPG, Online Retail, Grocery, or Performance driven digital experience preferred Intune with digital and E-Commerce trends
• Strong ability to build solid relationships, both internal and external
• Excellent planning, project management and organizational skills

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.