Strategic Communication and Storytelling:
• Work with the Head of Communication and Corporate Affairs, Vietnam in the development and execution of corp communication strategies and programs; stakeholder management programs that support the organization's goals and objectives, strengthen company’s position and enhance brand awareness.
• Creating and managing external communication materials such as press releases, speeches, newsletters, and presentations.
• Deliver impactful external visibility for Unilever through storytelling. Include but not limited to: corporate /enterprise stories; premier employer/employee stories; business unit & brand stories upon global direction and local priorities.
• Monitoring, analysing and evaluation of communication metrics to ensure the effectiveness of communication strategies and make continuous improvement.
Media Engaging and Management:
• Facilitate a high quality media and partners engagement and management. E.g. Developing and maintaining relationships with media outlets, leaders, journalists and trade associations to ensure positive coverage of the organization.
• Act as technical advisor for the employee communications when requested
• Work with the Vietnam leadership on strategic enterprise-wide communications, through editorial and content support, Quarterly media engagement/meetings, cascading of business priorities, consultation and toolkits/templates. Take ownership for external and internal scorecards and updates.
• Manage and promote the Unilever corporate website, turning it as one of the main channels to external key stakeholders.
Driving/Supporting the Business
• Deliver communications across Vietnam that will build Unilever’s and brands’ awareness, position and market share.
• Collaborating with other departments to ensure consistent messaging and branding across all communication channels.
• Align to the global plans and drive employee communications that increase the understanding of Unilever’s corporate brand.
• Training team members on effective communication practices and ensuring that all communication aligns with the organization's values and mission.
Media issues/crisis management:
• Work closely with Head of C&CA and regional/global team/brand teams in proactive and reactive managing crisis communication and developing strategies to respond to negative publicity, issues and crisis that may arise
Building reputation and engagement with local government in Ho Chi Minh city
• Stakeholder engagement: supporting C&CA head to maintain and enhance relationship with provincial governmental organizations, regulatory bodies, industry associations to build reputation and support business needs.
• When requested, represent our company at meetings, hearings and other relevant events in HCMC to ensure our voice is heard and concerns are addressed
• Creating communication vehicles to inform and support business leaders.
• Build reputation for ULV by winning recognitions and awards from governmental and non-governmental organizations.
Agency management including budget and account management. Ensure PR agencies are optimally managed – from having contracts in place to ensure ROI and value for money.
Management Responsibilities
The Manager reports to the Head of C&CA, Vietnam. This role works in a matrixed way with others in Vietnam, Regional, Business and Global Communications.
Key skills:
• Excellent Communication Skill; including digital communication skill
• Strategic thinking & analytical thinking
• Creativity
• Relationship building
• Crisis managment
• Project management
• Collaboration/team work
Relevant experience:
Desirable:
• Bachelor’s or Master’s degree – preferably in Journalism or other communication-related major.
• At least 6 years working experience in MNC/FMCG industry
• Proven record in managing media and editor relations; stakeholder relations; business, brand and corporate communications; and issues/crisis management.
• Require advanced skill of academic/business written and verbal in Eng & Vietnamese.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
