Assistant Brand Manager - Lifebuoy

Working Location: Ho Chi Minh, Vietnam

Main Accountabilities:

• Stay connected and engaged with our consumers to understand their needs, the triggers and barriers, then translate these understanding to unmissable brand engagement strategy and deployment execution.
• Assist in the formulation and execution of the Brand Marketing Plan by developing a comprehensive understanding of the key drivers for brand growth and health. This includes identifying critical issues and opportunities for the brand's advancement. Lead the deployment of innovative and activation projects, ensuring an integrated activity schedule that aligns with the Brand Key Vision and Brand Vision Plan, including a robust communication strategy.
• Embrace the trends and the rise of social 1st and digital-led marketing approach in bring core portfolio closer to our consumers, appearing at the right place at the right time with the right message that triggers better consideration and conversion. Continuously monitor and evaluate brand performance metrics to recommend and implement effective strategies that enhance brand equity.
• Identify and propose solutions to improve marketing effectiveness based on thorough performance reviews. Collaborate closely with external agencies, such as Advertising, Market Research, and PR, to deliver impeccable brand experiences across all consumer touchpoints.
• Execute specific brand projects as outlined in the brand plan, including co-branding initiatives with major retailers and answering the specific needs of customers/channels (e.g., DCom, H&B, Hyper markets).
• Diligently monitor budget allocations, providing timely updates to relevant stakeholders regarding potential overspend or cash availability.
• Work in close partnership with cross-functional teams, including Customer Development, Supply Chain, and Finance, to ensure seamless project execution, effective competition analysis, budget phasing, and media plan tracking

Job Requirements:

• 3-4 years brand management experience in an FMCG environment.
• Strong business mindset, analytical power and good communication skills, both written and verbal, both English and Vietnamese including presentation experience
• Strong exposure to Social & Digital Marketing space.
• Passion for growth and strong time management skills to work in a changeable environment, ability to manage workload and multiple projects;
• Open-minded, innovative and result-oriented;