Trade Marketing Manager

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Shopper Marketing plans: Bringing Category strategy into action.
  • Adapting Category Growth Strategy from Channel to Customer level.
  • Adapting Category trade story to Customer needs.
  • Full responsibility of Annual Customer/Channel visibility & activation calendar.

• Design for Channel: Portfolio management on Customer & Category level.
  •  Coordinating Portfolio optimization with Catman.
  • Connecting promo plan with activation calendar.

• Visibility: Planning Visibility & Secondary placements activations according to Annual Customer/Shopper calendar.
  •  Ordering POS material, managing stocks of POSm in warehouse. Delivering POSm from warehouse to sales force.

•  Innovation launch plans: Responsibility of launching innovations as per business case (listing).

• Promotion plan management: Full responsibility of setting promo plans according to strategy.
  •  Tracking, updating and managing promotion calendar of key traffic builders.

• Business review: Delivering quarterly Customer/Channel business reviews with analysis & next steps.
• Investments: Plan annual investments behind priorities with aim to grow category. Management of investments in internal system.
• Forecast/ Stock/ Demand: Full responsibility of Operations between Sales, OPSO & Supply Chain for all promotion volumes (controlling function).

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• 2+ years' experience in trade marketing
• Understands how FMCG business works
• Accountability, ownership, organizational sense & sense for driving effectiveness
• Good ability to present/speak to various stakeholders with different seniority
• Willingness to learn, develop and invest time
• Knowledge of Slovak FMCG/Retail market including Ecommerce
• Advanced MS Office (Excel, PowerPoint) skills
• Ability and willingness to work from the office regularly
• Native Czech/Slovak
• Active English B2+
• Active driving license B

Skills

• Category visioning
• Growth opportunity identification & segmentation
• Competitive category strategy
• Understanding of shopper marketing levers
• Brand Visioning & planning
• Pricing & Promotional planning
• Net Revenue management
• Evidence-based decision making
• Financial KPIs understanding
• Ability to make decisions based on financial KPIs
• Customer / Portfolio optimization
• Nielsen database understanding & proficiency
• Commercial Accumen
• Brand / Customer Performance analysis

WHAT YOU CAN EXPECT

• 30 days of vacation
• Performance based annual bonus
• Various benefit package (Multisport card, pension, life insurance, shares program, fruits & vegetable at the office and much more)
• Laptop, mobile phone
• Home office (flexibility to work from home or office)
• Opportunity to buy Unilever products at discounted price in the employee online shop
• Real learning opportunity in a multinational environment; open and friendly company culture

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.