UFS CMI Manager

Job Title: UFS CMI Manager

Function: Marketing

Based in Bangkok, Thailand

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

At Unilever Food Solutions, our purpose is to Free Chefs to love what they do.  We work with Hotels, Restaurants and Caterers to create exciting menus that are good for diners, and good for the planet.  Our brands include Knorr Professional & Best Foods— trusted and used by chefs and F&B operators every day.

CMI Manager will play an instrumental role to ensure that the voice of the operators is brought into and impact our business decisions. The main purpose of the role is to lead the insights and customer centricity program for UFS Marketing & CD at the SEASA level, ensuring insights into action that drive business results. He/She will be expected to fully leverage the power of existing and new information into effective business action both for the local strategic understanding program as well as provide input into their assigned cluster organization.

Main Responsibilities

• Act as a catalyst to drive analytic driven business decisions.  Serve as the trusted data and research methodology consultant to different functions across the organization.
• Partner the Marketing Leadership Team and the UFS Leadership Team in SEASA, focusing on REGIONAL SEASA and Thailand, Vietnam and Malaysia.
• Play a key role in driving cross categories insights, portfolio opportunities via using multiple sources of data.
• Blend consumer & market data and other performance metrics (e.g. financial) to look at business performance holistically.
• Drive Category/portfolio Development & Customer Centric Innovation. Lead category portfolio strategic analysis: provide insight and identify business opportunities from market understanding & analysis
• End to End management of research processes, including
  • Analyze and diagnose the business to identify critical questions and knowledge gaps to  develop a full CMI learning plan, recommending  the optimal research methods and plans to close the knowledge gaps
  • Lead research projects and partner effectively with research agencies
  • Lead research debrief and discussions with key stakeholders, and effectively influence business decision makings
  • Able to transform findings into powerful and actionable recommendations (CMI POV)
  • Integrate and consolidate multiple sets of quantitative and qualitative learning to create more impactful insight solutions
  • Design and facilitate insight and strategy co-creation workshops with internal business partners and external consumers/operators to secure the IMPACT OF the insights. CMI work does not end with presenting the results, but when securing action from the teams.
• Embrace new tools and methodologies, piloting new methods & approaches towards more agile research that is fit for purpose
• Ability to identify key areas that CMI can play an even stronger role in business discussion & decision, and turn to systematic approach via leveraging CMI capacity, data and tools.
• Ability to design, co-design, develop new methodology with support from internal / external partners.

Candidate Criteria

Experience & Qualification

• At least 5 years work of managerial experience in market research, CMI or marketing
• Experience in FMCG business; Experience in Food & Beverage related categories are preferred
• Experience in Digital marketing and eCommerce related projects are preferred

Skill

• Passion for uncovering human truth
• Proactively initiate and lead
• Strategic thinking and effective influencing
• Integrative thinking, strong analytical skills
• Strong communication skills, charismatic presenter
• Solid business written skills (English)
• Comprehensive understanding of quantitative and qualitative research techniques
• Effective project management, disciplined and puncture

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
• You are still responsible for your own results and as a team leader, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.
• Accountability and responsibility
  • Ability to challenge established norms in a constructive way and drive change.
  • Ability to manage a large and complex set of stakeholders & hold others accountable.
  • Experience of working effectively in cross functional teams.
  • Ability to influence senior stakeholders.
• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
  • PERSONAL MASTERY: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for own wellbeing and resilience.
  • CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.