Trade Marketing Manager

At Unilever Food Solutions, our purpose is to Free Chefs to love what they do. We work with Hotels, Restaurants and Caterers to create exciting menus that are good for diners, and good for the planet. Our brands include Knorr and Best Foods — trusted and used by chefs and F&B operators every day.

We’re searching for Trade Marketing Manager who can lead the end-to-end trade marketing and NRM strategy across all channels to drive brand visibility, demand creation, and profitable growth — with full ownership of Traditional Trade (General Trade) and oversight of Modern Trade and E-commerce through one direct report.

The role ensures that the right promotion, pricing, visibility, and activation plans are executed flawlessly to win at the 
point of purchase, across both offline and online touchpoints.

Main Accountabilities

BUSINESS & CHANNEL GROWTH
• Own the Trade Marketing agenda for Traditional Trade, ensuring strong business delivery in volume, 
distribution, and visibility KPIs
• Oversee Modern Trade and E-commerce activities, ensuring alignment of pricing, promotion, and assortment 
strategies across all channels
• Shape annual channel strategies, promotion calendars, and visibility plans in close collaboration with Sales 
and Brand teams
• Translate business priorities into customer activation plans that build demand and support sell-out growth
• Manage trade investment and price structure to ensure channel competitiveness and profitability

MARKETING & EXECUTION EXCELLENCE
• Lead development of shopper activation, POSM, and in-store visibility programs that enhance brand 
presence and conversion
• Drive demand-creation campaigns that connect seamlessly between offline and online channels.
• Partner with the Brand and Digital teams to ensure all trade executions are on-brand and consistent across 
touchpoints
• Track and analyze activation performance, shopper insights, and ROI to continuously optimize execution

FINANCIAL MANAGEMENT
• Own the Trade Marketing budget across all channels. Plan, allocate, and track spending to ensure maximum 
business return.
• Conduct ROI analysis and post-activity reviews to evaluate promotion and visibility effectiveness.
• Develop and implement spend optimization plans to redirect investment toward the most impactful 
activities.
• Ensure strong financial discipline — balancing short-term results with long-term brand building.
• Partner with Finance and Sales to maintain clear visibility of TTS (Trade Terms Spend) utilization and 
performance.
• Driving a culture of smart investment — every baht spent must create meaningful demand or brand 
advantage.

TEAM LEADERSHIP
• Lead, coach, and develop one Trade Executive responsible for Modern Trade and E-commerce
• Build strong collaboration across functions — Sales, Brand, Finance, Supply Chain — to deliver integrated 
business plans
• Foster a performance-driven culture with clear accountability and growth mindset

WHAT WE’RE LOOKING FOR
• Bachelor’s or Master’s degree in Business, Marketing, or related field.
• 5–7 years of experience in Trade Marketing, Channel Marketing, or Customer Marketing within FMCG.
• Proven track record in driving visibility, promotion, and activation in Traditional Trade (GT) channels.
• Solid understanding of Modern Trade and E-commerce environments.
• Strong analytical mindset with experience in managing trade spend and post-promotion evaluation.
• Excellent stakeholder management and leadership skills — able to influence across functions.
• Passionate, agile, and hands-on leader who thrives in both strategy and execution.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.