Global Retail Media & Performance Marketing Manager

Global Retail Media & Performance Marketing Manager
Function: Digital Commerce
Reports to: Global Head of Retail Media & Performance Marketing
Scope: Global
Location: Amsterdam, Netherlands
Terms & Conditions: Full-time

About The Ice Cream Company
As the largest ice-cream company in the world, we make over 3.5 million litres of ice-cream every day across 36 factories globally. With over 100 years of craftsmanship, we are now entering a new era as a standalone business, shaping the future of indulgence while embedding digital and data at the core of growth.

Digital Commerce is one of the key growth engines for our business, accelerating how we connect with consumers across Omnichannel and Quick Commerce platforms. The Retail Media function is a strategic pillar in this transformation, unlocking value through media, data and technology partnerships.

Background & Purpose of the Job
We are building world-class retail media capabilities that deliver full-funnel strategies converting shoppers into buyers. This role will drive global retail media strategy, innovation and partner collaboration, ensuring that our partnerships and media activations deliver growth, efficiency, and creative excellence.

The Global Retail Media Manager will act as the strategic lead for global retail media partnerships, brand integration, and data innovation, co-owning key global partners (Uber Eats, Delivery Hero, Just Eat Takeaway, Wolt, Glovo) and ensuring best-in-class collaboration across markets.

This role requires strong cross-functional collaboration with the Global Media, Brand, and dCommerce teams, as well as with our agency and technology partners, to ensure that Retail Media becomes a driver of both brand equity and conversion growth.

Previous experience within media, digital or retail media is required.

What You’ll Do
The role will be grounded in three pillars:
I. Partner Strategy & Data Innovation

• Lead global Retail Media & Data Joint Business Plans (JBPs) across key strategic partners (Uber Eats, Delivery Hero, Just Eat Takeaway, Glovo, Wolt) to maximize growth and data maturity.
• Drive end-to-end orchestration of JBP workstreams including data & measurement, tech integration, innovation pilots, value unlock and allocation.
• Represent TMICC in partner councils and ensure our voice shapes product development, data access, and first-look beta testing.
• Build strong relationships with partner data, media and innovation teams to unlock clean room collaborations and enhance signal-based targeting.
• Align all partner strategies with TMICC’s Retail Media roadmap and global measurement framework.

II. Brand Integration & Media Strategy
• Act as Global Brand Ambassador for Retail Media, ensuring its integration into brand BETs, creative briefs, and global media planning.
• Work closely with Global Media and creative agencies to deliver full-funnel, omnichannel campaigns that blend brand storytelling with retail precision.
• Partner with our three flagship brands (Magnum, Ben & Jerry’s, Cornetto) to define retail media strategies and creative content that drive mental availability and conversion.
• Support the Performance Marketing and Retail Media Micro-communities (Squads) in developing best-in-class investment and activation strategies across on- and off-retail channels.
• Educate and upskill marketing and media teams on how to navigate and leverage retail media effectively as a growth channel.

III. Measurement, Insights & Best Practice Acceleration

• Co-lead the Retail Media Data & Measurement roadmap with CMI and Global Media teams, ensuring consistency and excellence across markets.
• Develop test-and-learn pilots across retail partners to measure incrementality, ROI, and creative performance.
• Champion best practice and innovation across global and regional media teams, ensuring key learnings are codified and scaled.
• Collaborate with Vera-Lynn (Retail Media Insights & Learning Lead) to build the Retail Media Learning Series, codify insights, and showcase success stories globally.
• Drive continuous improvement in retail media data adoption, dashboarding, and reporting accuracy across all markets.

What Else Is Important?
You’re a strategic connector - someone who thrives at the intersection of data, media, and brand.
You can translate complex ideas into actionable strategies and build relationships that unlock innovation.
You think like a consultant - structured, analytical, and impact-oriented.
You act like an entrepreneur - resilient, curious, and fast to learn.
And above all, you see Retail Media not as an execution channel, but as a growth engine that connects creativity, commerce, and data.


What You’ll Need to Succeed
• Bachelor’s or Master’s degree in Marketing, Media, or a related field
• 6–8 years’ experience in performance or retail media, ideally in FMCG or a multi-market environment
• Strong understanding of Retail Media platforms, clean room integrations, and data-driven marketing
• Demonstrated experience managing global or multi-market partnerships
• Ability to connect brand and performance media thinking into integrated strategies
• Excellent stakeholder management and communication skills across senior audiences
• Experience working with media agencies, data partners, and AdTech platforms
• High comfort operating strategically while managing operational detail
• Curiosity, resilience, and passion for transforming the future of media

Why Join Us
You’ll be part of a small, high-impact team shaping how the world’s biggest ice-cream brands win in digital commerce. You’ll work with cutting-edge partners, influence the future of retail media innovation, and play a critical role in making Retail Media a growth engine for TMICC.

Additional Information
We embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

For the recruitment of this position, we would like to emphasize that local conditions apply and for this vacancy in principle we will first consider candidates based in the Netherlands. If you are based outside of the Netherlands and you are interested to apply, please feel free to do so but we can only take your application on if a decision is made to also recruit outside of the Netherlands.

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?
We take pleasure seriously. Join the Ice Cream team now!

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